2024 Latin America EdTech 100

The LATAM EdTech 100 is aligned to the Global Learning Landscape, an Open-Source Taxonomy that maps the education and talent market

Exhibit 2

This year's cohort is dominated by systems and technologies that support the digitization of formal education, alongside platforms for technology upskilling. Education Management systems represent over a third of the cohort, while Workforce and Skills solutions, along with STEAM-focused platforms, make up another third. The Workforce sector in Latin America stands out as a key area of focus in the market, with nearly half of the organizations making up the group. Many of these are focused on technology and STEAM upskilling, reflecting the growing demand for tech skills and rapid job readiness. Key players in this space include Crehana and Apprenty. In K12, priorities include Education Management and Education Finance, aiming to strengthen school operations and learning experiences. Innovators in this sector include learning analytics solution, Analytica Ensino, and education financing solution, Mattilda. Higher Ed solutions in the group emphasize Online Learning, driven by a need for flexible learning paths. Companies such as Scala Learning, who partner with Universities to offer courses, stand out. Overall, these sectors highlight a shift toward scalable, digital, and skills-focused solutions in education. 

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Exhibit 3

Direct-to-Consumer models are strong in the LAC market with demand for learning apps, upskilling, tutoring & college finding solutions.

D2C business models have pulled ahead of B2B in this year’s cohort, spotlighting direct engagement with learners across the region. D2C learning apps, upskilling solutions, and tutoring services cater to LATAM users eager to boost their skills and make informed educational choices, tapping into the demand for accessible, mobile-first learning. Nevertheless, B2B plays a critical role in the region, reflecting the importance of partnerships with schools, institutions, and enterprises to provide structured education solutions in a diverse market.

‍Exhibit 4

Brazilian startups makeup 47% of this year’s list, followed by Mexico. Argentina is steady and Colombia loses share. 

Brazil served as the dominant hub for education and workforce companies, housing nearly half of the organizations this year. Mexico and Argentina follow as important centers for innovation and business development in this sector. Brazil’s EdTech startup scene is evolving, with organizations focusing on three key areas: Management Systems, such as Schoolastic, reflecting a strong push for streamlined administration and operations in education. Learning Environments follow, emphasizing the creation of dynamic spaces for both traditional and digital learning; Realize as a notable example. Workforce and Skills-focused startups such as Anyone AI, reveal a drive to bridge critical skills gaps and enhance employability. Rising categories like Education Finance and Bootcamps, show strategic investments in affordability and fast-tracked upskilling. 

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Exhibit 5

One quarter of the cohort are early-stage startups, illustrating a strong ecosystem of support, particularly compared with global peers. 

This year’s list features predominantly young organizations, with most founded in the last 6 years. The distribution is fairly balanced with a blend of startups and slightly more established companies, suggesting a dynamic environment where fresh ideas meet the need for scalable growth, making the sector ripe for investment and expansion opportunities. 

Exhibit 6

Track the 2024 Cohort

HolonIQ customers can track the data for the most promising EdTech startups in the region on the HolonIQ Intelligence Platform. Look for the 2024 LATAM EdTech 100 list and double click into the data behind the charts. Request a Demo if you are not a customer and would like to learn more.