Universities face mounting pressures in an increasingly complex landscape: constricting enrollments, demands for revenue diversification, the increasing speed of technology development, and the need to a reach broader range of learners with career-relevant education. Although institutions grapple with decisions about selectively insourcing or outsourcing support, most now undertake a range of external partnerships to support their programs, help identify new growth strategies and navigate the maze of data from disconnected systems. This session explores the key strategic shifts and essential capabilities that universities need to develop to thrive, and trends in 3rd party engagements to support those efforts.