2023 South Asia EdTech 100

HolonIQ’s annual list of the 100 most promising EdTech startups in South Asia

Education Intelligence Unit

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November 21, 2023

The South Asia EdTech 100 is HolonIQ's annual list of the most promising EdTech startups from the region.

The South Asia EdTech 100 is focused on identifying young, fast growing and innovative learning, teaching and up-skilling startups from the region. Powered by data and insights from our Impact Intelligence Platform together with qualitative assessments by HolonIQ’s Intelligence Unit, and local market experts, organizations are evaluated and scored based on our eligibility and assessment criteria, which excludes EdTech's founded over 10 years ago, or those which have exited (listed, acquired or controlled by another organisation).

Download the Market Map. Companies are categorized by their main area of focus following the globallearninglandscape.org. Categories in the market map are not mutually exclusive.

Deep Dive the List

Customers can deep dive the open-source list on the platform. Request a demo to learn more.

The South Asia EdTech 100 is aligned to the Global Learning Landscape, an Open-Source Taxonomy that maps the education and talent market

Exhibit 2

One quarter of this year's cohort are in the Tutoring and Test Prep category, an area of historic strength in the region. Workforce and Talent solutions also see growth as up-skilling, particularly in technology areas, sees continued focus. As international education rebounds after the pandemic, it's not surprising to see more solutions gain traction along with startups in the education financing segment.

Exhibit 3

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Direct-to-Consumer EdTech models grow with solutions from education financing to tutoring and upskilling.

Over three quarters of this year’s cohort operate a direct-to-consumer model with examples across all segments including Masai School and FunctionUp (Bootcamps), GradRight, Leap Finance and Jodo (Education Financing), MedAngle and QwikSkills (Tutoring), Josh Talks, PrepInsta, Vidyakul (Workforce & Skills). B2B startups are  support institutions to digitise their offerings and deliver efficient management, such as AppX (supporting creators to launch their own mobile apps), and immersive learning platforms Cusmat Technologies and iXRLabs.

Exhibit 4

A tough market all round, with early stage startups struggling. This year's cohort is significantly more mature than previous years.

Thirty-one percent of this year's list were founded three or less years ago, a significant drop from last year, signifying the difficult conditions for early stage startups in the region. Of those early stage startups who made this year's list Playto Labs brings robotic toys and online classes for kids, Teachmint provides an integrated school platform and Maqsad is on a mission to provide high quality learning experience to 100 million Pakistani students.

Growth stages companies include those focused on tutoring and test prep (Classplus, India and Sohopathi, Bangladesh), language learning (WiseGuru) and STEAM (Codeyoung).

Exhibit 5

Track the 2023 Cohort

HolonIQ customers can track the data for the most promising EdTech startups in the region on the HolonIQ Intelligence Platform. Look for the 2023 South Asia EdTech 100 list and double click into the data behind the charts. Request a Demo if you are not a customer and would like to learn more.

Deep Dive the List

Customers can deep dive the open-source list on the platform. Request a demo to learn more.

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