The Size & Shape of the Global Education Market

Key drivers for global education market growth remain government policy & spending, technology & digital transformation, and demographic & labor market trends.

Education Intelligence Unit

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February 17, 2025

The global education market, valued at US$ 7.6 trillion, is primarily funded by governments, which contribute 60-70% of total education spending. On average, government expenditure on education accounts for 4-5% of global GDP, while private spending makes up about 2%. 

The market is segmented into Early Childhood Education (ECE), K-12 Education and Post-Secondary Education, and Workforce Training, with K-12 and Post-Secondary Education representing a combined market share of 80%. ECE and Workforce Training each contribute around 11%-12%.

Figure 1. Government and Private Share of Total Education Spending by Region and Sector, 2024

Sector Dynamics
The education market is growing at a compound annual growth rate (CAGR) of 4.4%, driven by several key factors. In the early childhood sector, governments are increasing spending through targeted policies and tax incentives. However, workforce shortages pose challenges to this growth. The K-12 sector is expected to grow at 3.5% CAGR, supported by higher participation rates in emerging economies and significant investment in digital infrastructure. In developed regions, declining birth rates may limit growth potential in this sector. 

Growth in Post-Secondary Education is driven by the increasing acceptance of online learning and government incentives for vocational education. However, rising competition from alternative credentials, strict immigration policies, and high education costs could dampen this growth. Expected growth in the Workforce Training segment is fueled by government investments in skill development, and the increasing need for upskilling in response to changing labor market dynamics. Constraints on discretionary spending and economic volatility can, however slow growth.

2025 Global Education Outlook

180 pages of data, insights and analysis on the new education economy

Taxonomy & Trends – Unpacking the Global Learning Landscape

The Global Education Market Taxonomy offers a structured classification system to categorize and organize the education market, providing a common structure and language for identifying, tracking, and making sense of the education market, including traditional forms of service and delivery, as well as capturing new models, technologies, and solutions.

The taxonomy is structured as a three-tiered framework, starting with the four key Sectors, Early Childhood Education, K-12 Education, Post-Secondary Education, and Workforce Training & Development. The 20 Sub-Sectors capture core functions of the market, such as delivery, content, and services. Each Sub-Sector is further segmented into ‘Market Clusters,’ which capture the solutions within that subsector that support educational delivery, support, technology and services within the sub-sector.

Figure 2. Global Education Market Taxonomy

All market data on the HolonIQ Market Intelligence Platform is segmented using this Market Taxonomy, including organizations, market activities, and capital flows, enabling ease of sizing and comparison across categories or over time. By segmenting the education market using this robust framework, HolonIQ is able to support customers’ needs in areas such as market analysis, competitive intelligence, product development, and growth strategy.

Licensed under Creative Commons and as an open-source project, the taxonomy is available for anyone to support their own work in strategy and innovation.Whether it’s shifting investments, new partnership models, or evolving learner needs, the taxonomy provides a roadmap for navigating the market’s complexities and staying aligned with future growth trends.

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