Juanita Botero

Latin America, Marketing Operations at HolonIQ

Juanita leads Marketing Operations at HolonIQ and supports Latin America & Caribbean relationships, managing a range of geographic focused projects. She holds a Bachelor’s Degree in Business Administration from Northeastern University, with a concentration in Entrepreneurship and Operations Management.


At HolonIQ, Juanita led a major project with the Inter-American Development Bank on EdTech in LAC and spearheads the region's Health Tech, Life Sciences and Climate Tech initiatives. She managed the planning and operations for the 2022 Global Impact Summit in Mexico City and the 2023 Future of Higher Education & Workforce Summit in Monterrey, facilitating programming and fostering collaboration among impact leaders. In 2024, Juanita supervised the programming and coordination for Puerto Rico Impact Week, a series of six in-person events that convened local and global leaders focused on impact sectors and the economic, social, and sustainable development of Puerto Rico.


Prior to joining HolonIQ, she supported the Marketing & Operations team at LearnLaunch Accelerator, an EdTech fund dedicated to driving impact globally and across the Northeast of the US. She has extensive experience in planning and executing marketing campaigns, developing logistics plans, and optimizing internal processes.

2024 San Juan Speaker

Juanita Botero

Latin America, Marketing Operations at HolonIQ

Juanita leads Marketing Operations at HolonIQ and supports Latin America & Caribbean relationships, managing a range of geographic focused projects. She holds a Bachelor’s Degree in Business Administration from Northeastern University, with a concentration in Entrepreneurship and Operations Management.


At HolonIQ, Juanita led a major project with the Inter-American Development Bank on EdTech in LAC and spearheads the region's Health Tech, Life Sciences and Climate Tech initiatives. She managed the planning and operations for the 2022 Global Impact Summit in Mexico City and the 2023 Future of Higher Education & Workforce Summit in Monterrey, facilitating programming and fostering collaboration among impact leaders. In 2024, Juanita supervised the programming and coordination for Puerto Rico Impact Week, a series of six in-person events that convened local and global leaders focused on impact sectors and the economic, social, and sustainable development of Puerto Rico.


Prior to joining HolonIQ, she supported the Marketing & Operations team at LearnLaunch Accelerator, an EdTech fund dedicated to driving impact globally and across the Northeast of the US. She has extensive experience in planning and executing marketing campaigns, developing logistics plans, and optimizing internal processes.

2024 San Juan Speaker