MOOCs. Then. Now. Next

Tracking the Evolution of MOOCs

MOOCs first hit the mainstream media around 2012, and by October, the New York Times had proclaimed 2012 ‘The Year of the MOOC’. By 2013, MOOCs had become a worldwide phenomenon, however just a few years later, MOOCs were deemed ‘a failed experiment’.

Meanwhile, MOOCs were quietly building institutional and corporate partnerships, and by 2019 boasted more than 30,000 courses, 50 degrees and partnerships with 1,000+ universities. With 2020 came COVID-fuelled growth in all channels – consumer, enterprise and degrees.

The Ubiquitous MOOC

The MOOC model is active across most of the ‘micro credential’ segments, finding a role as a B2B partner in online non-degree certificates and microcredentials, operating direct-to-consumer (D2C) for online courses and badges, and delivering test-prep in the professional certifications market.

MOOCs, Makers and Marketplaces: where Content meets Distribution

Together, content and distribution define the four dominant Online Course Platform models. One of the key differentiators here is who creates and builds curriculum, ranging from individual makers and professionals delivering peer to peer learning to global education and technology giants scaling unprecedented upskilling. The distribution strategy then defines how Online Course Platforms enable and distribute digital learning, again with a mass of choice, from the single brand ‘shopfront’ to multi-brand ‘catalog’.

You can dig into the detail of these four models and read more about the anatomy of Online Course Platforms, or listen in to the webinar recording for further insights and expert commentary.

What’s Next?

To learn more, revisit the Higher Education Digital Transformation Webinar Series which looks to the International Higher Education sector to explore emerging digital models and how technology is being used to re-envision the student experience.