Mobile Promise
More people in the world now access the internet via smartphone than any other device. In emerging economies such as Asia and Africa, which are have younger populations and have largely been able to leapfrog fixed infrastructure, smartphone only internet use is much higher at up to two thirds of all internet traffic. (p.s. by 2030 it is estimated that Asia and Africa will represent 79% of the world’s population).
Following worldwide consumer trends in the use of mobile technology, education is also set to feel the weight of learner preference with respect to what, how, when and where learning occurs. There are currently 2 billion smartphone users around the world (expected to be 3 billion by 2020), and average daily time spent accessing online content from a mobile device is currently at 185 minutes among Millennials, 110 minutes for Generation X and 43 daily minutes for Boomers.